Sterling is a character who appears in the 2017 animated film Cars 3. He is voiced by Nathan Fillion.
He is a billionaire businesscar who purchased Rust-eze, after founders, Rusty and Dusty Rust-eze, put the company up for sale in order to build the Rust-eze Racing Center, an elite training facility with the latest technology. It appears that he also intends to run Rust-eze out of a personal office at the Racing Center. Sterling made his fortune as the 'mudflap king' of the eastern seaboard. While Lightning McQueen didn't know of him, Tow Mater did, stating that he does "make a quality mudflap at an affordable price."
Appearance[]
Sterling is painted silver, and has blue eyes. According to Brian Fee, Sterling's design was inspired by European cars from the 1960s, as he quoted: "They're incredibly stylish, with almost a dainty quality. Small, kind of sporty, extremely confident".
Personality[]
Sterling is mean, arrogant, angry, greedy and strict. He also has no real loyalty toward those who race for him and cares only that they can win and if he feels they are too slow and or past their prime he will refuse to race them unlike Tex and Rusty and Dusty who actually care about their racers.
Nathan Fillion described him as a character who does not try to get people to think he is "charming": "Anytime you say something about a quality of a character that's 'charming,' I think a lot of people make the mistake and think of skeevy, but charming is someone who admires you, can disarm you, and gain your trust. He's not being interesting, he's being interested. He's not, 'Hey there, I'm great,' which is not charming. He's 'Hey there, you're great'".
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