Sam is one of Reader Rabbit's best friends. He is a lion who likes to go on adventures. He appears as a cub in Reader Rabbit Math Adventures Ages 6–9, driving a ship in the flashback. He also teams up with Penelope the Parrot in all activities except the one that involves fractions on pizza. He also appears as the leader, mascot and main protagonist of the live-action/animated video series "Read Now!" with a shiny red nose, a red mane and a red tuft of hair on his tail. The song he sings is Sam's Song. In the 1986-1993 games, he wears a green t-shirt. In the 2000s games, he is younger and wears a green shirt.