Jughead Jones is the deuteragonist in the Archie comic series. He is Archie's best friend and seems like an idiot and a slacker, but don't let his goofy appearance fool you, he's one of the smartest teens in Riverdale. Though he only applies his intelligence towards evading Ethel or outsmarting Reggie Mantle. He is also the drummer for Archie's rock band The Archies.