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Gustavo "Gus" Fring, mockingly referred to as the Chicken Man, is the main antagonist of the Breaking Bad franchise, serving as the main antagonist of the AMC TV series of the same name and a major character in its prequel series Better Call Saul.
In Breaking Bad, he serves as a supporting character in Season 2, the main antagonist of Seasons 3 and 4, and the posthumous overarching antagonist of Season 5. In Better Call Saul, he serves as an unseen character in Season 2 and a major character in Seasons 3-6.
A powerful drug kingpin and a high-ranking distributor for the Cartel, Gus was a Chilean national and a respected Albuquerque restaurateur and philanthropist who owned a chain of local chicken restaurants called "Los Pollos Hermanos" while using it as a cover for an extremely successful methamphetamine distribution network in the southwestern United States. He serves as the employer of Mike Ehrmantraut, as well as the former boss of Walter White and Jesse Pinkman turned arch-rival and competitor of the former,. He is also the sworn archenemy and business rival of Hector Salamanca.