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Fred lives in the fictional prehistoric town of Bedrock, a world where dinosaurs coexist with modernized cavepeople and the cavepeople enjoy "primitive" versions of modern conveniences such as telephones, automobiles, and washing machines. Fred's trademark yell is "yabba dabba doo!", a phrase that was originally his club's cheer and later adopted as part of the theme song from the third series on and used in the 1994 live-action Flintstones movie.
Since the original series' run, Fred has since appeared in various other cartoon spinoffs, live action adaptations, music videos, and commercials.