Croco King is the main villain of the Video Game, Kellogg's Mission Neutrition, where he and an army of crocodiles invaded an island called Kellogg's Country, inhabited by many of the cereal's mascots: Tony the Tiger, Coco the Monkey, Cornelius the Rooster, Chocos Bear , Dig 'Em Frog, Snap, Crackle, & Pop.